With 25 years of experience, Wendy has guided organizations through diverse challenges in senior executive and consultancy roles. Wendy has worked with law firms and other entities on strategic planning, client expansion, revenue growth, branding, and crisis management. Known for her data-driven approach and strategic questioning, Wendy thrives on collaborating with leadership teams to achieve business goals.

 Wendy’s leadership experience includes roles as: • Global Chief Marketing Officer at Baker McKenzie • Partner & Senior Consultant at Hildebrandt International • Chief Strategy Officer at Proskauer Rose • Chief Marketing Officer at Paul Weiss, Akin Gump • Vice President, Public Affairs & Marketing at Washington Bancorporation • Director of Advancement at Mount Vernon College

 Wendy frequently presents at industry events, co-authored "Leveraging Practice Management to Drive Profitability and Market Position," and contributed to other key publications. Wendy is a Fellow of the College of Law Practice Management and a member of Chief, a private, invitation-only network designed to help women in executive leadership magnify their influence and pave the way to bring others with them.

Robert Randolph has been helping law firms grow business for more than 25 years. He has worked as a business development executive for three Am Law 100 law firms, in marketing and sales at Arthur Andersen, and in sales roles at American Lawyer Media. Rob trains and coaches’ lawyers on business development at all levels of practice. He has done extensive work teaching lawyers to interact more effectively with clients utilizing consultative selling techniques. Rob has also built business development programs and managed a law firm sales team. Throughout his career, he has helped lawyers grow their practices and win business.

Aynsley began her career at Paul Weiss, where she acquired valuable skills in a fast-paced legal environment. She later transitioned to the entrepreneurial space, helping grow a beauty brand from a home office to a prominent presence in major retailers like Amazon, Sephora, and small businesses nationwide.

She has also contributed as a judge and writer for The Music Center’s Spotlight performing arts scholarship program and as a writer and Associate Producer for the Office Ladies podcast.

 An accomplished actress, Aynsley has appeared in over 60 TV episodes, films on Netflix, Showtime, and Amazon Prime, and numerous national commercials. Her diverse background combines business expertise, entrepreneurial success, and creative talent, making her a versatile professional across multiple fields.

Victoria helps organizations and individuals grow their businesses and improve their competitive market advantage. From start-ups to firms with $1+ billion in revenue, she has delivered results in a wide variety of assignments: strategic planning, market/client research, brand positioning, client development and retention, and marketing communications solutions.

A key aspect of Victoria's practice is executive development and coaching. Her intensive, one-on-one work with individual professionals includes team building, organizational assessment and change management. Having served in corporate executive positions, she understands the challenges and rewards of leading and developing staff, building teams, and initiating and managing change. She has worked with executives in a wide range of sectors including professional services, technology, media, private equity, and not-for-profit.

Amy spent a decade selling information and technology to Big Law, including as a founding member of Thomson Reuters’ court data team, where she built alerting tools and predictive algorithms to forecast judicial decisions and opposing counsel behavior. She helped pricing, business development, and practice management teams use this data to make faster, smarter decisions and win new business.

 She then served as Chief of Customer Value at Viewabill, a legal tech platform integrating time entry systems and aggregating matter data for corporate legal departments in real time. This role placed her at the center of the legal services buy-sell relationship, engaging in hundreds of client conversations across the engagement lifecycle.

 Following Viewabill’s acquisition, Amy spent eight years in tech, building and leading two sales enablement teams focused on removing go-to-market blockers through process design, content strategy, tech maintenance, and performance measurement.

 Amy is a certified Yellow Belt and Green Belt candidate in Process Improvement and Project Management from the Legal Lean Sigma Institute. She hosts Revenue Real, a podcast with over 10,000 downloads, and brings her deep experience to Yate Collaborative clients.

 Outside of Yate, Amy creates Go-To-Market Assessments and Recommendation Reports for professional services teams. She is also the founder of Intake Amy, helping small plaintiff and mission-driven firms turn intake into a streamlined, trust-building process that saves time and attracts ideal clients. In her free time, she enjoys reading, writing, and spending time with her dog at her beach cottage on the Jersey Shore.

Bob Greenbaum brings decades of experience in professional services, including strategic business development and marketing roles at a Big 4 firm and multiple law firms. Over the past 25 years, he has led growth initiatives at law firms, driving measurable results and fostering a business development culture. A strong advocate for data-driven strategy, Bob began his career in market research and has successfully developed and evaluated initiatives based on analytics. Throughout his legal career, he has collaborated with lawyers across nearly all practices to drive new business.

 Bob has extensive experience working with lateral attorneys, helping them integrate into firms and succeed through targeted business development. Additionally, he has developed and implemented client engagement programs at several AmLaw 100 firms, driving new opportunities.

Rachel has more than 15 years of experience leading complex initiatives that drive profitable revenue growth and strengthen the competitive market position for professional services firms. Her expertise spans strategy, marketing and business development, and high-stakes special projects.

Rachel is known for her ability to navigate complexity, eliminate roadblocks, and bridge the gap between strategy and execution, ensuring mission-critical initiatives translate into measurable success.

A proven leader in times of change and disruption, Rachel is unflappable under pressure and has successfully guided teams through acquisitions, reorganizations, and transformational shifts.

She has deep experience leading teams and serving in executive roles through her work at several AmLaw-ranked firms. Drawing on her time at Skadden, Dickstein Shapiro, Blank Rome, and Manatt, Rachel combines sharp strategic and analytical acumen with business savvy and executional excellence to bring a results-driven, solutions-oriented approach to every challenge.

For over two decades, Lisa Olney has been guiding lawyers and legal marketing professionals in strategic marketing and business development pursuits. A creative, solution-driven business development executive and brand builder with strategic vision and hands-on approach, Lisa understands the balance of action, empathy, and practicality needed to empower lawyers and marketing teams to execute on a firm’s strategic growth plans. 

She previously served as Chief Brand Officer for litigation funder Validity Finance, Chief Marketing Officer for securities litigation firm Bernstein Litowitz Berger & Grossmann, and Head of Marketing & Business Development for Littler, the world’s largest management-side labor and employment law firm, in addition to holding key marketing and business development roles at Seyfarth Shaw and Epstein Becker & Green.  

Lisa was featured as an expert in a recent e-book by brand firm DeSantis Breindel, The Deliberative World of Law Firm Branding, and is the author of “Rethink Law Firm Sales by Shifting Your Perspective” in The American Lawyer. She frequently speaks on topics such as business development, branding, and client value strategies.

 When not working on Yate projects, Lisa serves law firms and litigation funders through her company Brook Street Strategies LLC, a boutique agency offering fractional CMO services and strategic marketing and business development consulting focusing on brand refreshes, website relaunches, marketing audits and assessments, marketing operations, firm launches, and coaching of lawyers and legal marketing staff.

Maggie Watkins has over 25 years of experience in law firm marketing, having served as Chief Marketing Officer for four Am Law 200 law firms, CMO of a global publicly traded expert services and consulting firm, and President and CEO of an international law firm association.  She is distinguished by her expertise in the three pillars of revenue generation: marketing, business development, and communications, and is regarded as a thought leader whose strategic and innovative approaches deliver outstanding financial results.

Maggie excels in business development. She provides extraordinary value by training and coaching professionals to create personal plans, develop new skills, identify target prospects, and generate new business for themselves and their firms.

One of Maggie’s greatest passions lies in client service. She understands that the health of any firm depends on its ability to meet and exceed client expectations. Early in her career, she pioneered one of the legal industry’s first client feedback programs. At every firm she has worked with, she has implemented similar programs, leveraging client feedback to identify service gaps, elevate the client’s voice, educate professionals on exceptional client service, and uncover cross-selling opportunities. This strategy has driven millions in new revenue and significantly improved client retention through enhanced service.

Greg Wildes is a Senior Consultant with Yate Collaborative in New York, advising professional service firms on strategies to drive revenue growth and elevate market visibility.

With more than 30 years of experience, Greg has held senior business development roles across the financial services, research, and technology sectors. He served as Senior Vice President for Client Solutions at Maples Fund Services, a division of the Maples Group. Earlier, he was a senior executive at Bloomberg Financial Markets for over a decade, managing key relationships with clients such as Goldman Sachs and other major financial institutions.

Greg has also led business development and operations for BHWD, a software and digital marketing firm serving small and mid-sized businesses. Throughout his career, he has specialized in building revenue pipelines, client relationship management, and go-to-market strategy for high-growth environments.

Greg earned his Bachelor’s degree in Economics from Harvard University, where he played varsity basketball. He has served as a Harvard alumni interviewer and remains active in youth and high school basketball as a coach and referee.

Jim has impressed audiences around the world with his insightful, thought-provoking, and motivational programs on topics ranging from successful cross-selling and relational sales to client service excellence and personal branding. 

After getting degrees at Harvard College and Emory Law School, he practiced law at major Boston law firm, where he built a successful practice. As a consultant working with hundreds of law firms, Jim interviewed over 350 law firm clients to determine what distinguishes “good” lawyers from “great” lawyers, and to learn the clients’ definition of value. He shares these remarkable insights in his presentations and training programs.

Jim has significant experience as a member of the C-Suite at several international and regional law firms, where he focused on designing and implementing strategic plans, achieving operational excellence, and building top-notch senior leadership teams.

Jim has completed Advanced Leadership Programs at The Harvard Law School and the Kellogg School of Management at Northwestern University. He is a Fellow in the College of Law Practice Management, and was inducted into the Legal Marketing Association Hall of Fame in 2010. He also was the General Counsel at Senior Tour Players, Inc., and the SVP of Sponsorship at MLB.com.

Jim is the author of several books, including The Essential Little Book of Service Excellence and The Essential Little Book of Great Lawyering. He is the co-editor and contributing author to The Lawyer’s Guide to Marketing Your Practice (published by the American Bar Association). Jim also wrote a novel, My Father’s Writings (Balboa Press), in which he chronicles much of his life journey and explores the challenges and joys of raising a special needs child, and dealing with the death of a child.

When he is not delivering Yate services, Jim is busy delivering keynote presentations to a diverse range of corporations, professional organizations, and nonprofit institutions.